About Marlboro
Marlboro was founded as a women's cigarette before switching its focus to men with rugged characters like the Marlboro Man in its advertising. Marlboro has been the world's No. 1 cigarette brand since 1972. Altria holds the rights to the Marlboro brand in the U.S., while Philip Morris International handles the brand overseas. Marlboro commanded 43.1% of the U.S. cigarette market in 2018, bigger than the next 10 brands combined. Marlboro volume was down 5% in the U.S. in 2018, but the brand raised prices more than $1 per pack. Volume was off 2% outside the U.S.
Marlboro Company Stats
As of July 2020
- Industry
- Tobacco
- Founded
- 1924
- Country/Territory
- United States
Forbes Lists
#25
World's Most Valuable Brands (2020)
Tobacco
Related People & Companies
Philip Morris International
Parent Company
Altria Group
Parent Company
British American Tobacco
Related by Industry: Tobacco
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